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Social selling may sound simple, but it can be a bumpy road to success. On Wednesday, March 14, the German-Danish Chamber of Commerce hosted a breakfast meeting in cooperation with GRENKE LEASING ApS and Digital Works. After being welcomed by Reiner Perau, CEO of the Chamber, the participants were introduced into GRENKE's social media journey by managing director Nick Hallager. Their story was followed by an engaging presentation of Nicolai Hæggelin, founder and CEO of Digital Works, about how to successfully use LinkedIn as a social selling platform. The event was rounded up by Q&A's and networking opportunities in a cozy atmosphere with croissants and coffee.
From Nicolai Hæggelin we learned that LinkedIn can be very useful for:
• Sharing enriching content as updates and in relevant groups
• Sharing knowledge by using LinkedIn messages
• Inviting to seminars and events
• Setting up meetings
• Having people reaching out to me
• Social Selling
• Cultivating my personal brand.
